Blue Bell Non-Dairy is a party wave and everyone is invited. In order to expand their brand in to a younger, and more environmentally conscious consumer base, the ice cream company is launching an adjacent non-dairy brand. In tackling this challenge, I envisioned a brand that acts as a modern, more adventurous younger sibling to Blue Bell. This packaging uses vintage surf aesthetic with bright colors and fun illustrations, like a strawberry surfing on its head, to appeal to a more youthful and environmentally conscious audience. The campaign is inspired by surf culture on the Gulf Coast, with each pint having a panel describing a different beach in Texas.